Casio is a brand that originated in 1946 and dabbled in creating a number of products including calculators and digital cameras but is now mostly known for their watch manufacturing. Many collectors are drawn to a specific type of watches in this brand including the G-Shock, which is a water-resistant watch made in the 1980’s. However, their specialty is making digital watches and the brand especially experienced success in the 80’s and 90’s when they created digital watches with built in games. Another niche in the brand that is successful in local markets includes the “Praying Compass” which helps Muslims pray in the right direction and schedule. Those who prefer sleek, functional styles are likely to appreciate watches from the Casio Edifice collection. World time, intricate multi-layered dials, and built-in technology, including Bluetooth® and smartphone linking capabilities, are just the beginning. The Casio Edifice collection includes watches that appeal to autophiles, global travelers, and others who appreciate intricate, stylish timepieces with fascinating functions. If backlighting is important to you, you may want to take a closer look at a Casio Illuminator. First released in 1995, this highly functional collection appeals to sports enthusiasts and others who prefer a digital format with plenty of useful features. Casio Illuminator watches exude an easygoing vibe, perfect for casual wear. The focus was on creating a simpler buying process that consumers could trust while also producing quality watches at a reasonable price. Decades later, Japanese brands are not only successful but are among the most sought-after brands in the marketplace. This serves as proof that combining quality designs and in-house movements speaks to the needs of the consumer. Japanese brands are successful on the global level because they meet the needs of the consumer and stay abreast of latest trends. Japanese brands focus on precision, quality, and innovation.